A black and gold lipstick writes the word Lacre across the screen in one wet stroke of colour, then turns to face you.
Paris. Shade of the day: 01 Cire Rouge 02 Lacre 03 Grenat 04 Encre 05 Nude Papier 06 Terre 07 Framboise 08 Rosewood 09 Sang de Boeuf 10 Aurore 11 Cacao 12 Minuit
Colour that sets like sealing wax.
One formula. Twelve shades. Made by hand in small batches.
The formula
Wet, then satin.
It goes on as gloss and sets as satin. Watch a drop of it dry.
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The lipstick hangs point down. A bead of colour gathers at the slanted tip. -
The bead stretches into a thread and lets go. -
The drop lands and spreads into a glossy pool. -
The pool has set to a soft satin.
- Sets in ninety seconds
- Eight hours, one coat
- Twelve ingredients
The case
Made to be opened slowly.
Lacquered brass, a champagne gold band, a bullet cut on the slant. The refill clicks in and the case stays.
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The closed case stands on a black lacquer floor. -
The cap lifts away from the case. -
The bullet turns and rises from the gold band. -
The cap has landed beside the open lipstick.
- The case Brass, seven coats of black lacquer
- The band Champagne gold, brushed by hand
- The bullet Cut at 52 degrees, three facets
- The refill Clicks out, clicks in. 32 EUR
The twelve
Twelve shades, one formula.
Touch a stroke to see it on the bullet. Open it to see it on skin.
01 Cire Rouge 02 Lacre 03 Grenat 04 Encre 05 Nude Papier 06 Terre 07 Framboise 08 Rosewood 09 Sang de Boeuf 10 Aurore 11 Cacao 12 Minuit
Hover or focus a stroke to try the colour.
- 01 Cire Rouge , Satin. Open the shade.
- 02 Lacre , Satin. Open the shade.
- 03 Grenat , Velvet. Open the shade.
- 04 Encre , Velvet. Open the shade.
- 05 Nude Papier , Sheer. Open the shade.
- 06 Terre , Satin. Open the shade.
- 07 Framboise , Satin. Open the shade.
- 08 Rosewood , Satin. Open the shade.
- 09 Sang de Boeuf , Velvet. Open the shade.
- 10 Aurore , Sheer. Open the shade.
- 11 Cacao , Satin. Open the shade.
- 12 Minuit , Velvet. Open the shade.
On skin
Every shade, six skins.
The same colour reads differently on every mouth. Here is how.
01 Cire Rouge 02 Lacre 03 Grenat 04 Encre 05 Nude Papier 06 Terre 07 Framboise 08 Rosewood 09 Sang de Boeuf 10 Aurore 11 Cacao 12 Minuit
- Deep
- Rich
- Warm
- Medium
- Light
- Fair
One formula
Three things it does.
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Goes on wet, sets to satin.
Applied, it is a gloss. In about ninety seconds the oils settle into the wax and the colour sets to a soft satin that does not move.
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One coat, eight hours.
One pass holds its colour through a working day and a dinner. It fades evenly, never to a ring, and it does not bleed past the line.
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Twelve ingredients, named plainly.
No fragrance, no mica, no drying alcohol. Every ingredient is printed on the case in words you can read.
Saison 01
Cire, the campaign.
Low light, bare skin and one colour. Photographed in a black studio.
See the campaign
Journal
Notes from the atelier.
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The shade of the season: Grenat
A garnet red with a velvet finish, dark until you move. Why it leads the autumn.
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How to wear a dark red
Four rules for Grenat, Sang de Boeuf and Minuit, from the women who wear them every day.
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The refill
Why the case is meant to last ten years, and how the bullet clicks out and back in.
Letters
One letter a month.
New shades a week before anyone else, and the occasional note from the atelier. Nothing more.










